IF Design Lab
Brand Strategy for a collaborative space where students and society co-create ideas, turning creativity into solutions that benefit society.
Brand background
Inclusive Futures Design Lab is a pioneering collaborative hub located in Brisbane’s dynamic South Bank, operating under the esteemed Griffith University and Queensland College of Art & Design (QCAD). With a mission to merge strategy, creativity, and inclusivity, the Lab offers students unique research and design opportunities while actively engaging industry partners and investors. Upholding international standards of excellence, it aims to tackle real-world challenges—ranging from accessibility for people with disabilities to community-focused innovations. In doing so, the Lab not only advances Brisbane’s position in the global design landscape but also serves as a catalyst for transformative, socially responsible change.
Brand vision
To become a leading force in inclusive and socially responsible design, inspiring cross-disciplinary collaboration that transforms ideas into impactful, real-world solutions. By bridging academia, industry, and community, Inclusive Futures Design Lab envisions a future where innovation serves everyone—removing barriers, empowering diverse voices, and shaping environments that are accessible, equitable, and sustainable.
Design Solution
The solution centred on highlighting IF Design Lab’s unique value as a hub for strategic and innovative design that addresses real social challenges. I ensured the visual identity communicated the lab’s mission to unite diverse disciplines, inspire creative problem-solving, and generate tangible, socially impactful outcomes. The design approach emphasised adaptability, professionalism, and a forward-looking vision, aligning with the lab’s role as a catalyst for positive change in both academic and industry contexts.
Design Challenge
Inclusive Futures Design Lab serves a broad and highly diverse target market—ranging from students and academic researchers to industry partners, government bodies, and community groups. While this diversity is a strength, it also creates a challenge: balancing the varied expectations, communication styles, and priorities of multiple stakeholders. The lab must deliver solutions that are both academically rigorous and commercially viable, while ensuring accessibility, inclusivity, and cultural sensitivity for all.
Brand voice
Inclusive Futures Design Lab speaks with a tone that is collaborative, forward-thinking, and socially conscious. The voice is grounded in empathy and clarity, making complex design concepts accessible to all stakeholders—from students and industry partners to community members. It is solution-oriented, always aiming to inspire action and spark innovation. The style balances professional credibility with a sense of openness, inviting diverse perspectives and fostering trust in the lab’s mission to design for inclusion and impact.
Colour Palette
The palette blends white for clarity and openness, yellow for creativity and forward thinking, and black for authority and confidence. Together, they convey IF Design Lab’s commitment to delivering innovative, purposeful, and impactful solutions with a clean, modern aesthetic that balances warmth, originality, and strength.
Typography
Your typography here blends retro-tech geometry with clean modern minimalism, which creates a strong future-oriented expression. The bold, rounded sans-serif conveys inclusivity and approachability, while the sharp geometric cuts hint at precision and innovation. The hierarchy between weights (bold for emphasis, light for support) effectively balances clarity with visual impact, reflecting a progressive yet human-focused vision.
